Did you know that you can optimize your website in 10 simple steps?

March 27 2014 by Sam Naim

Step 1

Decide if you want your site address to be mysiteaddress.com or www.mysiteaddress.com. Search engines consider them as two separate addresses. Once you choose your url then apply a 301 redirect.

Step 2

Generate a sitemap for your website. There are many free tools that can help you do this. Example of a free sitemap generator: http://www.xml-sitemaps.com

Step 3

Create and setup Webmaster accounts for Google and Bing

Step 4

Create and setup Google Analytics to be able to track the behaviour of your site visitors.

Step 5

Consider your site design and ask yourself:
  • Does my site provide enough information about my products / services?
  • Is my site easy to navigate and understand?
  • This will help you minimize the bounce rate and increase conversion.

Step 6

Make sure you have good content on your site. Do not forget to include relevant keywords to your text but in a natural manner. Keywords are essential as your potential customer uses them all the time to search. Google Adwords Keywords tool is a great tool to research for good keywords.

Step 7

Create a blog and make sure to keep updating it at least once a month. Your blog should be interesting and attractive to your target market.

Step 8

Encourage your existing or past customers to provide reviews. Reviews have the same effect of "word of mouth", it helps your customers in the decision making process (to your favor)...

Step 9

It is nice to have a fancy site but you need to make sure that your site is indexable by search engines and that depends on the amount of text you have. Too fancy can cost you!

Step 10

Be active on Social Media. Focus where your audience hangs out and create your social media accounts. Do not forget to create a buzz and engage your online community with topics, stories and promotions, etc... Remember Search Engine Optimization (SEO) is an on-going process. Not to mention it is time consuming; that is why Paradise Commerce created a very affordable SEO Package. Check the different options and choose the one that meets your objectives.
At Paradise Commerce, we are more than happy to answer all your questions, all what you have to do is ask!