What retailers can learn from a 9-year-old Girl Scout

February 06 2018 by Sam Naim

What retailers can learn from a 9 year

A 9-year-old Girl Scout and her father in California sold 312 boxes of cookies in few hours. What made that happen - Wait for it, are you ready? The answer is: They chose to sell the cookies near a pot dispensary.

This takes us back to the basics of Marketing: Know your Customers, identify their needs and establish the best channel that will work the best to acquire these customers.

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